The Right to Decide

Every season all retail buyers go to the fashion shows and showroom viewings to select their next season's floor sets. This is the thing, retail buyers filter through designers' collections and select what they think would sell in the stores. If no buyers had picked up the pieces you'd like from any collections you would not be able to purchase them from the stores. Why should the retailers choose for what we would buy? Shouldn't we as the end consumers have the right to decide what to buy for ourselves?

The influential British brand, Burberry has started to narrow this gap between high end fashion and the end consumers by offering pre-ordering option for their Autumn/Winter 10 Prorsum collection; which not only allows the consumers to view the catwalk live on the web broadcast and also gives the consumers an opportunity to make an order of what they desire from the catwalk collection.

This is a brilliant idea. Wouldn't it be even better if I could pre order and have a couple of months to save up for the items? Then pay for them when they are ready for delivery. This way I would not spend money on things that I don't necessarily need for the season. It is all about planning and saving! Wouldn't that be wonderful!

I am definitely up for putting money away for these beautiful Burberry Prorsum Autum/Winter 10 pieces - the military inspired jacket, the aviator parka and the shealing-lined ankle boots!






Photo Source: Style.com